As a Brand Strategy Expert for sustainable Luxury Brands, Audrey Kabla made her very last market survey in Haute Perfumery. Several mystery shopping tours were made to explore this booming sector. Epykomene is currently collaborating with one of the most prestigious “Nose”, also called a Perfume Master, that creates unique fragrance for the happy few of the world, to launch their first Haute Perfumery Brand on the North American market.
« Fragrance is the fastest-growing category in the prestige beauty sector, climbing in value by 12% in the first half of 2024 compared to 2023. (…) The Beauty field will experience over 8% growth on the US market in 2024″. Circana
The fragrances and perfumes market in the USA has the biggest per country revenue in the world, generating a revenue of around 8.4 billion U.S. dollars. Primetarget
